The affiliate is prohibited from purchasing and/or using any type of advertising such as pay-per-click, search engine optimization and any other form of online or offline advertising without the express written consent of the merchant. This includes but is not limited to any advertisement that directs traffic to the merchant’s website, or any other website or page associated with the affiliate program. The affiliate is also prohibited from purchasing domain traffic from any source other than the merchant or its affiliates. Any violation of this clause will result in immediate termination of the affiliate relationship.